Proverbs/CATS

Showing posts with label Achilles. Show all posts
Showing posts with label Achilles. Show all posts

Saturday, September 20, 2014

Truth Bureau

Okay, it is not the truth bureau, but the company whose logo I noticed at the bottom of a link sent to me is named Bureau Veritas. The company is located in France, where a bureau is a desk or a department. Veritas is the Latin word for truth; its full dictionary entry is veritas, veritatis f. truth. As far as I can tell, Bureau Veritas is a company that likes to find out and verify the truthfulness of other companies and products. The company won an award for a promotional video that explains their mission. Can you tell what the logo represents? Here's the answer from the website: The original insignia of 1829 was designed by Achille Deveria and engraved by Jacques-Jean Barre. It represented the female figure of Truth emerging naked from a well. The founders explained their reasoning in a letter that was distributed with each Register. Their aim was clearly stated: “to seek the truth and tell it without fear or favor." Isn't it also wonderful that the designer of the insignia has a classical name? Achilles, son of Zeus and the sea-nymph Thetis, was the greatest Greek warrior.