Poetic Energy

The headline reads "Pieridae gets export approval: Company says it will make final investment decision on Goldboro LNG project in 2016" on p. B2 of the Business section of the 18 August edition of the Halifax Chronicle Herald.  Pieridae Energy (Canada) Ltd. is a company that deals in liquefied natural gas (LNG); I wonder if the namers of the company were looking for a beautiful image that had some connection with burning/energy. For their website they chose a lovely photograph of one of the many (over a thousand) species of Pieridae and created a logo that also suggests a butterfly. The family of Pieridae includes the butterflies known as sulfurs, the common pests of cruciferous vegetables like cabbages and broccoli. Sulfur is a smell associated with burning...perhaps it is a stretch. The ultimate root of Pieridae seems to be Pieria, a region of Macedonia that is home to Mount Olympus and also dear to the Muses, goddesses of poetic inspiration.