Aquasana

 An ad on the FM car radio filled my ears with the products of Aquasana, a company that sells water filtration products and has a great Latin name from the noun aqua, aquae f. meaning “water” and sānus, sāna, sānum an adjective meaning “healthy.” Keep your ears open, and you’ll be swimming in a sea of Latin words.

Investing in Manly Gaming for All

Who can possibly say “Latin is dead,” when Latin words continue to fuel entrepreneurship?

This ad showed up on my laptop on 07-19-2023. Virtuix comes from the Latin words vir, virī m. man, hero, husband and virtus, virtūtis f. manliness, virtue, quality of a good man. And The Omni? From Latin omnis, omnis, omne all, every; the form omni means either “to/for every” or “by/with/from every.”  Every move? Every direction? Every action? 

In the text of the ad link, check that Omni Arena already exists, from the Latin harena, harenae f. sand; arena (the place with the sand).

So Latin-loving movers and shakers, get busy and invest in this new gaming enterprise!

One last note: did you catch the Investment Memorandum link at the bottom of the ad link? From the Latin memorandum meaning “a thing to be remembered.” 

Great Amusement

Friends delivered a delightful gift of a concrete garden statue of a fox. To move this life-like statue to its permanent home in the yard, we needed a hand truck. Researching a hand truck available in our rural area, I found a brand called MAGNA CART, a name that continues to amuse me. You can find MAGNA CART products here.

The Latin word magnus, magna, magnum is an adjective that means “big, large, great.” The third form, magnum, has become an English word with various meanings including a big bottle (c. 2 bottles) of wine, as in the phrase a magnum of champagne, or a handgun, as in a Smith & Wesson .357 Magnum. The Latin phrase magnum opus also contains the adjective magnum; one’s magnum opus is one’s masterpiece or great work or even an artist’s or creator’s greatest work.

The second form of the Latin adjective, magna, exists in the title of one of the most important and famous pieces of paper in human history, the Magna Carta. Also spelled Magna Charta, the “great charter” is a document English barons and church leaders compelled King John to sign at Runnymede in 1215, thereby promoting the rights of people and limiting the rights of the monarch. 

Back to MAGNA CART: English also has the word cart meaning “a small wheeled vehicle” that derives from an Old Norse or Old English root. So if you are an inventor who makes a folding hand cart that can lift great or heavy things, you may think that MAGNA CART is a great, instantly memorable brand name—and you would be right. 

Soul of the World

 In the December 2020 issue of Martha Stewart’s Living magazine, the reader finds an ad for products offered by Anima Mundi Apothecary. A quick trip to the Anima Mundi website is not a quick trip to information, but clicking a few times rewards the seeker with all kinds of material for future blogposts, for, as a reader may suspect, any business with a Latin-derived name may also contain other ancient material of interest. According to its website Anima Mundi Apothecary’s mission is

TO BRIDGE ANCIENT REMEDIES

TO THE MODERN WORLD.

Anima, animae f. is a Latin noun that means “breath, soul, life.” Mundus, mundi m. is a Latin noun meaning “world.” The phrase anima mundi, meaning “breath/spirit/soul of the world,” expresses the feeling a human perceives on a fine summer afternoon when a breeze blows that animates everything. The human feels the vitality of the world like a living presence that transcends the earth, trees, plants, and animals. The phrase has existed in philosophical thought for millennia; a person could spend a lot of time reading about the idea of anima mundi. Or a person could read a lot about botanical remedies, such as elderberries, on the Anima Mundi website. Or, for a breath of fresh air, a person could step outside and expect some life to admire, like the little walking stick I spied last night. 

Vulcan's Fire

Everybody loves Vulcan, the Roman god of blacksmiths and fire. A catalogue from The Spice House found its way to my mailbox.  Flipping through the artistic pages, I almost dropped the booklet outside the post office, for there under the category of Best-Selling Blends was Vulcan’s Fire Salt:

This fiery salt is named for Vulcan, the Roman god of fire. Vulcan’s Fire Salt owes its

spicy, deep flavor to a secret ingredient discovered by The Spice House’s founder

many decades ago.

Hmmm…did the founder visit one of Vulcan’s workshops in Sicily? Is Vulcan really the god of alchemy? Or is this fanciful description another example of the enduring legacy of the ancient Romans?

In this blog readers have encountered many products—wrenches, garden tools, motorcycles, cars—named for the multi-talented creative god, but this may be the first edible. If you want to breathe a little fire as you dine, Vulcan’s Fire Salt may be the spice for you.

 

Laminating the Heavens

 

Are home-made gifts better than store-bought? I treasured a pencil cup made from a soup can, felt, and macaroni for years and only threw it away when I discovered that mice were gnawing at the (gold spray-painted) macaroni. But first I took a picture that will live forever on the internet. Another gift of a laminated piece of paper with words, decorated with a black-and-gold cord accented with a few mismatched gold-colored buttons hangs on a towel-rack in my bathroom, where it has hung for at least a decade and a half. Simple gifts may not age well but they bring great joy. 

Not a crafty person, I thought I could try laminating some quotations written in my shaky calligraphy. My research into laminators led me to the Fellowes corporation, where I discovered a ridiculous cascade of laminators for every possible situation whether infrequent home use, moderate office use, or industrial/business use. And all gradations in between. 

The most amusing discovery was that Fellowes laminators have Greco-Latin names including heavenly mythological names, from least expensive to most: Ion, Spectra, Halo, Callisto, Saturn, Neptune, Jupiter, Venus, and Proteus. Ion is a form of the Greek verb ienai, “going,” halo derives from Latin from the Greek word halos meaning a “circle” or “threshing floor,” and spectra comes from a Latin verb specto of “looking at.” Callisto was a companion of the Greek goddess Artemis. Seduced by Zeus, the king of the Greek gods, Callisto was transformed into a bear and lives on as the constellation Ursa Major as well as one of the moons of Jupiter. Saturn is the Roman name of Kronos, the father of Zeus in Greek mythology. Neptune, god of the seas, is the Roman name for Poseidon, brother of Zeus. Venus is the Roman name for Aphrodite, goddess of love and beauty. In mythology Proteus is a prophetic seal-herder of Poseidon, capable of changing his appearance; in astronomy Proteus or Neptune VIII is a moon of the planet Neptune. 

The Fellowes website does not give much information about the company’s acquisition of laminators, though they may originally have come from Germany. Those who built and designed them must have seen some fanciful resemblances to planets or space exploration. Other models of Fellowes laminators are Cosmic, Lunar, Mars, Vega, Voyager… quite an array of office machines! When faced with a wide range of choices for a product, I usually choose a product with a mythological name, all other criteria being equal. But all these choices of laminators are out of this world!

Driving Upward

New Hampshire's license plates are recognizable for the legible state motto: Live Free Or Die. New York state has a Latin motto, one short word, Excelsior, meaning "ever upward." Beginning in June 2020 new New York state license plates for the first time in state history bear the Latin motto.

While it is wonderful the Latin motto is now on the license plates, this resident wonders about the color choice. The Latin word is golden (as are most things expressed in Latin), but the color is not easy to read. Maybe a future edition of the NY state license plate will be bolder--EXCELSIOR!